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The Transformative Impact of Large Language Models on Recommender Systems

3/19/24

Source:

Anthony Alcaraz for Artificial Intelligence in Plain English on Medium

Tech Talk

Using LLMs for recommender systems to increase net revenue retentions (NRR).

In the era of information overload, recommender systems have emerged as indispensable tools for navigating the vast expanse of online content and products.


From streaming platforms like Netflix and Spotify to e-commerce giants like Amazon and eBay, these intelligent systems play a crucial role in curating personalized experiences for users, guiding them through the overwhelming abundance of choices.


However, traditional recommender systems, which rely heavily on historical user-item interactions and explicit ratings, often face significant limitations.


Data sparsity, the cold-start problem for new users or items, and the lack of explainability in recommendation decisions are just a few of the challenges that have plagued these systems.


Enter Large Language Models (LLMs) trained on vast amounts of textual data, which possess remarkable language understanding and generation capabilities, enabling them to comprehend and articulate human-like communication.


LLMs are poised to transform recommender systems by addressing the very weaknesses that have hindered traditional approaches.

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