How To Perform a Customer Churn Analysis (And Why You Should)

Struggling to understand why some of your customers stick around for years, but others vanish in the blink of an eye? Some customers will come and go. Often, business relationships are transitory or temporal, so churn is inevitable. However, it can be minimized, and a high churn rate often signals something wrong that requires immediate action. Performing a customer churn analysis helps you develop a better retention strategy, and address shortfalls or friction in the customer journey.

The author breaks down an analysis into easy to understand concepts and suggestions and includes some AI tools you may want to incorporate.