Copilots in Modern SaaS: How to Simplify User Journeys With AI

Over the last decade, most SAAS market leaders that started as point solutions solving a narrow use case have expanded to multiple use cases and personas to serve, growing feature sets drastically. This has enabled them to expand their TAM and sell more licenses. But it has come at the cost of increasing product complexity.

Often, making the product relevant to expert users but complicated for users who only want to get specific jobs done from the product.

Users expect LLM-powered co-pilots to be more than just improved help chatbots powered through a RAG. Copilots can be extremely effective in abstracting out the complexities and breadth of any SAAS, giving users a shortcut to outcomes in your product.